Should Your Company Build an Office From Scratch?
No matter which way you slice it, a new building is an investment for your company. It’s an investment of funds, sure, but it’s also an investment of time—yours and your employees’. You’ll need to put time into moving and into working with your commercial construction partner to make sure your new space fits, and your employees will need to take the time to familiarize themselves with their new space and the new logistical procedures.
That being said, a new building can also give your business the space it needs to grow, thrive, and better serve customers; we won’t even get into the boosts in profit. All the investment aside, it can be the best thing that’s ever happened to your company, so it’s understandable if you currently find yourself on the fence about it!
That’s why KBS Companies, your local farm building and commercial construction pros, are here to help. Below, you’ll find a brief guide to help you decide if getting a brand new building is right for you—and to make the most out of taking that leap.
Build a New Space for the Sake of Location
Is the market oversaturated where you’re currently located—so much so that you’re losing sales to competition? In that case, perhaps it’s time to adjust your playing field by adjusting your location.
By moving into a fully custom building in a new locale, you can put your business back on the map. When you’re moving, after all, your marketing department certainly has something to talk about! Plus, a completely custom building is bound to draw more customer attention than a low-key move-in to a long-occupied space.
How to Make the Most of It
Regardless of the reason you’re getting a custom space, you’d be wise to take advantage of your business’s entrance into a new local market. Make it a grand affair! Consider opening sales and similar marketing campaigns to make sure your name becomes known community-wide, and that you establish yourself as your field’s go-to.
You’d also be smart to scope out the local market before picking out your lot for your new space. Though you may be anxious to get yourself out of your current market and make a splash with a custom space in your new one, make sure you’re not re-introducing yourself to a similarly saturated environment.
Build a New Space for the Sake of Your Staff
Are your staff members having problems hustling? Does serving a customer just take too darn long? Are your current business’s narrow hallways and tight corners causing major traffic jams? If your employees feel like they’re crawling overtop of one another just to get the job done, you need a custom space designed to support them.
When you invest in a space specifically tailored to workflow, you make getting stuff done all the easier. Cut back walking time, render help more accessible, or make stocking the shelves a cinch. In addition, you won’t need to waste time figuring out how to mold your team to fit a pre-constructed space; a brand-new building will instead mold around them.
How to Make the Most of It
It all comes down to two things:
1. Identifying where your staff struggle
2. Communicating this to your MN commercial construction company
The first part can easily be determined by speaking to managerial staff. Since they’re in charge of getting stuff done day-to-day, they’re bound to have feedback that you can use to construct a space that works with your team, not against them. You can also look at workflow statistics—IE, how many items in a given section are in the back storage area versus on the shelves—to pinpoint particular problem areas.
Once you’ve taken stock of logistical concerns, be forthcoming with them during consultations with your commercial construction company. They’ll be able to make a streamlined design that gives your employees the room and logistical ease they need to succeed.
Build a New Space for the Sake of Your Customers
Does your old space just seem dull? Are you losing customers because your building looks just like all the ones around it? In that case, it’s time for a custom build.
Building a brand is the name of the game these days, and if your current space just doesn’t communicate the message needed to leave a lasting impact on your customers, you’re bound to fall behind. A new space that better reflects your company’s identity, both inside and out, is the best way to draw in new customers—and, of course, keep your old ones.
How to Make the Most of it
Nail down your brand! Your marketing department, if you have one, can help with this, but the following questions can help you nail down your company’s identity and, thus, how your new building design should come off to customers:
● What’s your ideal client? How do you, or could you, go about attracting them with your building?
● What do you want customers to remember about your company after they’ve left the building?
● What, in the context of your industry, would contribute to a pleasant customer experience—one that they’ll associate positively with your company’s identity?
KBS Companies: Your Ideal Commercial Construction Company
We prioritize friendly, attentive service, and with our huge network of architects and engineers, we’ll find the perfect fit for your project in each and every facet. You can reach our Rochester location at 507-287-3264, or our Plainview office at 507-534-3855.